The more we know, the more we can help

Big data might be a touchy subject to many, to some it's their daily work. VodafoneZiggo explains what we do with customer information (only if customers approve) and which possibilities lie beneath those piles of data.

VodafoneZiggo is progressing towards a data-driven business model. "Putting data centre stage, is putting the customer centre stage", Aziz Mohammadi, director Advanced Analytics, concludes.

interview - 3 min

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