'The Future is Exciting. Ready?'
As of tomorrow, after
nine years, Vodafone worldwide will say goodbye to its brand claim 'Power to
you' while embracing 'The Future is Exciting. Ready?'. The goal of the
positioning is to have the Dutch consumer experience everything that is now
possible with modern technology. The provider invites the Netherlands to
explore technical innovations together.
In the past few
years, technological developments have been booming. Vodafone has played an
important part in this by bringing the latest and most sophisticated
technologies to consumers over its widespread network. By encouraging customers
to benefit today of tomorrow's developments, Vodafone strives to bring
technology closer.
"With our new
campaign 'The Future is Exciting. Ready?' Vodafone demonstrates how technology
of the future brings dreams and new experiences closer than ever to becoming a
reality thanks to the Vodafone network", says Marcel de Groot, Executive
Director Consumer Market at Vodafone. "By inviting customers to really
experience this technique, they feel the excitement and understand the benefits
of innovation. The first opportunity we offer is swimming in the Netherlands among
white sharks from Gansbaai, while wearing special, watertight VR goggles
connected to an underwater 4G signal."
Ready to explore
Vodafone creates a
world's first in the Netherlands. On 12 October, a virtual swim among white
sharks from South Africa will be made possible underwater for the very first
time. Vodafone customers wearing VR goggles, the only watertight model in
Europe, can experience this exciting phenomenon in the Amsterdam Marnix
swimming pool.
In South Africa
exclusive 360 degrees video footage of white sharks is shot. Based on this
footage a special stream is produced that gives you a true to life experience
in a virtual world of what it is like to swim among these mighty great hunters
without a cage. Since underwater 4G is a lot harder to realize, Vodafone has
exerted every effort to accomplish this, enabling the participants to watch the
entire stream during their experience in the Marnix pool. The dive with the
virtual sharks is overseen by the South African research team of the social
enterprise White Shark Project.
The project is the
first in a series in which Vodafone enables consumers to experience the
excitement of using new technologies to discover or experience new things.