Ajax and VodafoneZiggo have extended their collaboration. The telecoms company signed up for two seasons. The current contract expires in 2025; the new one lasts until mid-2027, with an option to extend until mid-2029. The partnership will put more emphasis on social initiatives.

Ziggo has been Ajax's main sponsor since 2015. After the merger of Vodafone with Ziggo in 2016, the contract continued and the Ziggo brand remained prominent on the Ajax shirt. The partnership has now lasted almost a decade. VodafoneZiggo will also remain loyal to Ajax as a main and shirt sponsor in the coming years.

Entertainment
Besides Ziggo's visibility within Ajax and rights around matches, the cooperation also focuses on entertainment. On Ziggo Sport and online, Ajax and VodafoneZiggo will continue to offer exclusive content, including preliminary rounds in European football. Special live experiences and promotions via Priority, Vodafone and Ziggo's customer programme, also remain part of the partnership.

Social projects
In addition, Ajax and VodafoneZiggo will work together more intensively to make a greater, positive impact in the social sphere. This involves exchanging knowledge and expertise in the social sphere, and strengthening each other's projects. It also involves developing more joint projects and following up on Silence Social Hate, last December's successful campaign against hate speech on social media.

Better future
Menno Geelen, interim CEO of Ajax: "We are grateful to VodafoneZiggo for their trust in the future of Ajax. We have been partners for almost ten years, and thanks to this unconditional support, we can work towards a better future for our club, the results we want to achieve, and the impact we want to make both on and off the field. 'A better future for everyone' is a goal of VodafoneZiggo, and we are happy to contribute to it in the coming years."

True partnership
Robin Kroes, Director Consumer Market VodafoneZiggo: "In good times, but also in less good times. That is the essence of a true partnership. Ajax has made important steps in recent months and we are looking forward to the coming season and the period thereafter. Football is like no other able to connect people, to lower barriers, and to touch emotionally. It is truly entertainment, but you can also use the connecting power of football for important social issues. We consider both aspects important and will continue to develop them together in the coming years."

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From left to right Robin Kroes (director consumer market VodafoneZiggo), Cas Biesta (Interim CCO Ajax), Ritchy Drost (Interim CEO VodafoneZiggo) and Menno Geelen (Interim CEO Ajax)