Ziggo and Netflix have launched a joint advertising campaign today to introduce a new "bundle" that combines live sports and entertainment: the Netflix & Ziggo Sport Totaal package. With this collaboration, Ziggo takes the next step in offering the best in sports and entertainment, tailored to households with diverse viewing preferences.
The bundle combines Netflix, known for series like Wednesday and sports documentaries such as Beckham, with Ziggo Sport Totaal, which broadcasts live sports, from over 500 UEFA European club football matches to racing. “Our goal is to always provide our customers with the best in sports and entertainment. This bundle delivers a complete experience that appeals to fans of sports, films, and series,” says Robin Kroes, Director of Consumer Market at VodafoneZiggo.
“We’re thrilled with how this bundle brings together live sports, sports stories, and entertainment to serve all types of fans. It makes titles like Formula 1: Drive to Survive, Simone Biles: Rising, and Senna even more relevant for Ziggo customers,” says Patrick Danckwardt, Head of Business Development Benelux and Nordics at Netflix.
New Campaign: "This One’s for All Fans"
The launch is supported by an advertising campaign highlighting all types of fans. In the commercial, Ziggo Sport commentator Sierd de Vos enjoys Squid Game. Other viewers switch between sports matches and series. The central message: this bundle is for all fans. The campaign is broadly deployed across TV, radio, and online media.
Live Entertainment
In addition to the bundle, Ziggo offers customers extras such as meet & greets, backstage tours, and exclusive previews through Ziggo Priority. Customers, for example, can win tickets to the Netflix premiere of the new series about racing legend Senna on November 27.
The Netflix & Ziggo Sport Totaal bundle is available for €19.95 per month (with Netflix Standard), providing a structural monthly discount of €8.99. New customers benefit from a special introductory offer during the first three months.