Vodafone and the popular artist Bente are joining forces for multiple Vodafone campaigns. Today marks the launch of the first campaign featuring Bente in the lead role, highlighting the Vodafone Unlimited bundles. This campaign shows what makes Vodafone different, what customers truly receive ‘only at Vodafone’. With every Unlimited subscription, customers not only get unlimited data, but also the highest possible speed at their location, up to 1 Gbit/s.
The maximum internet speed of the Unlimited bundles is the central focus of this new campaign. For the campaign, Dutch singer-songwriter Bente, known for her song ‘Kan je me zien’, her successful album ‘drift’, and her participation in the programme ‘Beste Zangers’, performs her own version of the iconic Grease hit ‘You’re the One That I Want’. Bente and her regular producer, Wannes Salomé, were given the freedom to rewrite this track together.
In the commercial, you see Bente moving quickly and smoothly through the city using extraordinary modes of transport, emphasising the idea of maximum speed. The campaign was developed in collaboration with Brothers & Sisters, the creative agency supporting Vodafone’s brand strategy and execution.
New positioning
This launch also marks the start of ‘Only at Vodafone’, a new positioning that shows customers receive benefits at Vodafone that they won’t find elsewhere. Examples include the Unlimited subscriptions and the Vodafone Battery Guarantee, which gives customers a three-year battery guarantee when purchasing a new phone with a subscription. These unique benefits will be further elaborated upon in the near future. Music also plays an important role in bringing the ‘Only at Vodafone’ feeling to life, making the collaboration with Bente a very natural fit.
Three Unlimited bundles
Ewout Kalkman, Director Vodafone: “With this new campaign featuring Bente, we are demonstrating in a striking way what really sets Vodafone apart. As customers do not have to choose, but benefit from maximum speed as standard, they can always rely on their mobile connection, whatever they do and wherever they are. That makes us unique, and we’re making that clear for everyone.”
Vodafone offers three different bundles for both private and business customers: Unlimited Start, Unlimited Plus, and Unlimited Max, ensuring there is a suitable choice for everyone. A full overview of the new Unlimited packages, rates, and combination discounts can be found on the Vodafone website.
Credits
Creative Agency: Brothers & Sisters
ECD: Andy Fowler
Creatives: Tim Arts, Stefan van den Boogaard
Account: Sarah Carolin, Stef Fowler, Max Cain
Agency Producer: Rosa Staal
Post Producer: Marloes de Rijke
Design Agency: Chapter X - Richard Blanshard, Charlotte Moore, Connor Robertson
Production Company: Holy Fools
Director: Nils Vleugels
Executive Producer: Frank de Kok
Producer: Roos Blank, Frank Coenen
DOP: Daan Bukman
Photographer: Maurice van der Meijs
Offline/editor: Editors Amsterdam
Colorist: Crabsalad, Laurens Orij
Post Production Company: The Compound
Sound Studio: Public Audio
Music Research/Licensing: Cris and Jef Music
Producer Bente: Wannes Salomé
Music Bente: see Spotify playlist