Vodafone and Ziggo customers will get priority when buying tickets for concerts, festivals, football matches and other events. Today, VodafoneZiggo is launching the customer programme Priority, in partnership with Ajax, Ziggo Dome, MOJO Concerts and The Park Playground.

As of today, customers will receive access to exclusive benefits via the apps ‘My Vodafone’ and ‘My Ziggo’. Examples include special presales, tickets for sold-out Ajax matches and priority in the Ziggo Dome. The first ‘priorities’ include tickets to the live viewing event for the Qatar Grand Prix at the Ziggo Dome and virtual reality experiences at The Park Playground, where participants can step into the skin of, for example, a contestant on the TV show ‘De Mol’. In total, this programme involves tens of thousands of tickets per year.

Marcel de Groot, Executive Director Consumer Market at VodafoneZiggo: “For Priority, we joined forces with our partners to provide customers with unique experiences. This programme is a great bonus on top of our existing entertainment range and the free extras that we already offer. It’s our aim to provide our loyal customers with more and more bonuses. That is why we will be expanding the customer loyalty programme with even more partners in the future. Since concert venues, stadiums and arenas are now open again, we believe this is the perfect moment to launch this customer loyalty programme.”

The website www.priority.nl contains an overview of all the benefits and further information.

A few of the priorities that will be available as of 20 October: 


  • VIP seats, or the opportunity to be a player mascot at home matches of Ajax
  • Your own skybox at Ajax-PSV on Sunday 24 October
  • Ziggo GP Live: F1 viewing party of the GP of Qatar in the Ziggo Dome on 21 November


  • Tickets for Christmas with Trijntje Oosterhuis in the Ziggo Dome
  • Giveaways for concerts in the Ziggo Dome and other locations in the Netherlands
  • Special offers for shows in the Ziggo Dome

Games and more

  • 15% discount on VR games at the five locations of The Park
  • Special deals at the three locations of the F1 Racing Centre/Racesquare
  • Ticket deals for theater show Forever Young, the next generation love story