Ziggo is giving seniors a great day this summer with the Huiskamer van Toen: a space that comes to life through 360-degree projection of high-quality audio and video technology. The projections take seniors through highlights from the rich history of 70 years of television entertainment. Thus, with today's technology, seniors relive the greatest moments of the past. The Huiskamer van Toen will visit various residential care centers this summer to give the elderly a beautiful day, where they will also have the opportunity to participate in the workshop "Memories; about making, saving and sending photos" of the educational program Welkom Online. With this, Ziggo and partner Nationaal Ouderenfonds show what technology can do for the elderly - for whom digital access is less obvious.
Joy, fun and security
For the elderly, memories are an important source of joy, pleasure and a sense of security. The films, TV programs and music of earlier times are means of keeping those memories alive. It is now some 70 years since television entered living rooms and a new form of entertainment became commonplace. With this campaign, Ziggo unlocks a world of entertainment and lets older people marvel at today's technological possibilities.
Huiskamer van Toen
The immersive Huiskamer van Toen experience is a literal ode to the past, completely furnished with furniture from the 1950s. Various entertainment highlights from the rich history of television are projected on the walls, such as the European Cup ceremony from '88, sketches by Ome Willem in the 1970s and NASA's moon landing in 1969.
Amazement through experience
With the Huiskamer van Toen, the elderly not only experience a fantastic day, but Ziggo also wants to bridge the gap between the elderly and technology: "We only start assigning value to technology when we experience its benefits. That is why we are committed to making today fantastic with the help of technology. The Huiskamer van Toen symbolizes what technology can do for the elderly - for whom using technology is sometimes a challenge. Ultimately, this contributes to our mission: enjoyment and progress with every connection," said Jeroen Hoencamp, director of VodafoneZiggo and co-initiator of the Alliantie Digitaal Samenleven.
In addition to the opportunity to visit the Huiskamer van Toen, seniors from various residential care centers in the Netherlands will also receive the Welkom Online workshop this summer. Part of this is a special lesson on how to take, save and send photos, with the elderly getting help with their smartphones. Residential care centers can register for the special lesson with the Nationaal Ouderenfonds.
Kirsten Andres, Nationaal Ouderenfonds director: "Through Welkom Online workshops, the Nationaal Ouderenfonds gives seniors the opportunity to learn how to share their stories and memories of the past with their friends family and people around them, by using today's technology."
Humfrey "Chuck" John Feliciën of 82, born in Paramaribo, is the first person to have a fantastic day with his memories. A short documentary about the Huiskamer van Toen can be seen via Ziggo, in which protagonist Chuck is immersed in his personal entertainment memories. On ziggo.nl/naartoen are also tips for older people to share memories - digitally or otherwise. The Huiskamer van Toen will tour various nursing homes in the Netherlands this summer, including Zaandam, Rotterdam, Utrecht and Meppel.