Stories
Analogue TV leaves field to superfast internet

Analogue TV leaves field to superfast internet

Robert Webbe about the turnaround in watching TV – from analogue to digital

I’ve been watching digital TV for years. I love the benefits, a sharper image and more channels, without extra costs. In March last year we started a large-scale operation to help the remaining few people with analogue TV to switch over to the digital TV signal.

Region by region we inform customers well in advance by letter and email and we help everyone with the switch before the analogue signal is discontinued in their region.

Discontinuing the analogue signal frees up a lot of bandwidth. With the advantage of a faster, more stable and smarter internet connection as a result. This not only benefits people watching digital TV, but all VodafoneZiggo internet users. Last year, the regions Amsterdam, Rotterdam and The Hague already made the switch and more than a million customers in these big cities now watch TV in a fully digital way.

Assistance in switching over
Focus point in this operation is the ‘do the switch’ campaign. It’s aimed at helping customers in the region in question to switch over to digital.

Almost everyone has a flat-screen TV with built-in digital receiver. With a digital signal (using the same cable) the television set needs to be programmed slightly differently. This is explained in a simple way on www.ziggo.nl/schakelmee.

Still need help? Then our customer service employees are there for you. In each region we also have Ziggo promotion buses at various locations. There you can get help during the final steps towards the digital era.

Room for new technologies
Even though the number of viewers still using the analogue signal is very limited, it does take up a lot of bandwidth. Digital technology enables a more efficient use of that space. If these last few viewers no longer need the analogue signal, a lot of space is released for e.g. new television channels. But also for new technologies, from which all VodafoneZiggo users benefit.

Pilot with superfast internet
One new technology that all VodafoneZiggo users will profit from in future, is DOCSIS 3.1. This enhances the network capacity of the existing TV cable. At the moment, we are already testing the technology in two neighbourhoods in Utrecht. As part of the pilot, all users have already switched over to digital TV. With DOCSIS 3.1 they can download and upload at much higher speeds. Uploading up to ten times faster and downloading up to five times faster.

Our ambition is to use this technology in the entire country by 2020. Together we create the space to make this possible – en route to a faster and better future.

Robert Webbe

Robert Webbe is a learning specialist at VodafoneZiggo. He has been watching technological trends going back to 1985. He wants to know all the ins and outs and preferably experiences new products and services himself. He loves to share those experiences with others, like he does here.