Ziggo has already been the main sponsor of Ajax for the past four and a half years. As a result of the new contract, the brand name will adorn the shirts of Ajax 1 and Jong Ajax for at least another three seasons. In addition, the new contract also includes an option for a further extension until 30 June 2024. Ziggo is also main sponsor of Ajax eSports.
Marcel de Groot, director Consumer Market at VodafoneZiggo: "We are very pleased that our commitment to Ajax has been extended until 2022 at least. Ziggo stands for the ultimate sports and entertainment experience. Thanks to our new partnership our customers can enjoy Ajax even more than before. From unique prize contests with ultimate Ajax experiences like the Golden Seats to exclusive Ajax content on Ziggo Sport. Just think, for example, of the weekly broadcast Inside Ajax, but also of the live coverage of the preliminary rounds in the European championships and friendly matches.”
Edwin van der Sar, managing director of Ajax: “We are very grateful to Ziggo for the confidence they have shown in us and for the way they give substance to our cooperation in their role as main sponsor. Also in the season to come, Ziggo will be organizing various activities and actions for our fans. In addition to that, supporters throughout the Netherlands can enjoy exclusive Ajax content through Ziggo Sport.”
To celebrate their new cooperation, Ziggo and Ajax present a unique action: If you are a Ziggo customer you stand a chance of winning tickets for the home matches of Ajax (including the Johan Cruijff Schaal and the first home match leading up to the Champions League). If you are a customer of Ziggo ánd Vodafone, you stand a chance of winning the best seats in the Johan Cruijff ArenA. These so-called ‘Golden Seats’ are only 2 metres away from the pitch, located right next to the Ajax dug-out. Click here for more information about this action.